- In Talks With Brands To Create Real Virtual Commerce -

LONDON October 3rd, 2008 -- Twofour, one of the fastest growing broadcast television, business communications and media technology companies in the UK, is working with the highly anticipated 3D virtual world, Twinity, the brainchild of Germany’s Metaversum, to build to scale replicas of the world’s most vibrant cities. Twinity offers companies innovative new ways to showcase brands to real people in real virtual cities and will be showcased at this year’s Virtual Worlds Forum in London from 6-7th October 2008.

Twinity enables users to explore real virtual cities with their personal avatar, creating their own 3D home anywhere in the world, chatting with friends, working, or simply having fun, making it an ideal place for creative marketing ideas. For example, retailers will be able to open replica to scale 3D stores in Twinity creating a real shopping environment, which unlike conventional e-commerce, users can experience together.

Twinity will also have its own virtual real estate market just like in the real world where Twinity members can rent, buy, and sell property. Real life estate agents and travel agents will be able to take house hunters or holiday makers on virtual tours of destinations anywhere in the world.

Twofour, Twinity’s UK development partner, is currently in talks with brands interested in real v-commerce opportunities in virtual London, which is due to launch online soon. Virtual Berlin successfully debuted in public beta earlier this year and has attracted numerous local and national partners which have recognised the marketing potential of having a presence in virtual Berlin. Partners include one of Germany’s largest media organisations, Tagesspiegel Group, Germany´s largest cinema group, Cinestar and many of Berlin’s shops, restaurants, bars and galleries as well as the city’s official website www.berlin.de.

Olivia Yabsley, Manager, Convergent Media, Twofour, said: “Twinity isn’t about escapism, it’s about connecting with real friends, buying real products and creating a hub where consumers can work, rest and play in one place. Twinity enables brands to connect with their customers in a completely new way. For brands, it’s about raising awareness, building communities and providing other avenues for increased revenue in the real world. It’s taking social networking to the next level – in Twinity anything is possible.”

“Virtual Berlin was the first step towards realising our vision of building real cities within a virtual world. We now plan to roll out many more of the world’s most exciting cities as quickly as possible. London was the obvious choice to follow Berlin,” commented Mirko Caspar, Chief Marketing Officer of Metaversum. He continued, “We are now inviting local partners to join us in time for the launch of virtual London, and I look forward to some stimulating discussions during the forum.”

-- ENDS --

Notes to Editors

Twofour and Twinity will be at the Virtual Worlds Forum on stand No. 9 from 6 to 7 October 2008, where they will be presenting concepts for successful brand integration in Twinity.

About Metaversum:

Metaversum develops and operates the 3D online world Twinity. Twinity links the real with the virtual world based on realistic replicas of the world’s most vibrant metropolises in 3D. Twinity members can experience virtual cities first hand, engage with real people in real cities, create personal avatars, design and live in 3D homes, communicate with friends, work or just have fun together. Twinity adds an extra dimension to real life and real cities, expanding and enriching it with all the possibilities of a virtual world. Twinity is currently in its public beta phase. Founded in July 2006 and financed by leading venture capital firms, Metaversum has offices in Berlin and Kiev. For more information, please see www.metaversum.com and www.twinity.com.

A digital press kit with logos and screenshots can be downloaded here:

http://partner.indigopearl.de/Metaversum_Press_Kit.zip (This link is for editorial department use only)

Press Contact:

Debra Johnson or Mary Jones at Taylor Herring PR 0208 206 5151

debra.johnson@taylorherring.com / mary.jones@taylorherring.com

For brands and media partners to become involved, contact:

Olivia Yabsley
Manager, Convergent Media
Twofour Ltd
olivia.yabsley@twofour.co.uk
Mob: 07910963268